Our Story: Minus33 Merino Wool Clothing History

Minus33 featured on WMUR, New Hampshire’s local news.

Our Roots

Minus33 Merino Wool Clothing was founded on the principle of creating high quality performance garments for the active outdoor community.  Our roots date back to 1916 and the textile manufacturing company L. W. Packard & Co. Inc., formerly one of the world’s leading merino wool textile manufacturers. Because of our deep history with wool, it was only logical for us to develop the Minus33 brand as a merino wool clothing company.


100+ Years of Wool Expertise

L. W. Packard has been involved in just about every aspect of the wool industry since 1916.  We are not a business who randomly decided to try and make Merino clothing.  After four generations, it’s in our blood. We have bought it, cleaned it, spun it, knitted or woven it… you name it,  we have done it. We know it, we love it, and we’re really good at it.


Our Philosophy

Minus33 is headquartered in Ashland, NH and still operates on the grounds of the original mill site that dates back to 1916.

New Hampshire is home to some of the world’s harshest weather, which has provided an excellent testing ground for our clothing and apparel.  We know from many years of manufacturing experience that nature has given mankind the best fiber in the world, Merino Wool, to equip avid outdoor athletes to couch surfers.

We find inspiration for our clothing in our daily lives.  Our company is full of active outdoor enthusiasts who continually look to develop new, functional clothing through their hobbies and interests.  Our company employees are fully aware of the benefits of merino.  We range from hunters, hikers, athletes, bikers, and more.  We love to be outside and hopefully you do too!

We believe in providing a superior quality product at a price people can afford.  We don’t like over paying and we don’t want you to either!  We at Minus33 have been, and always will be, accessible and welcome any questions or concerns you may have.  We are proud of our 100+ year history, the values we stand on, and encourage you to experience Minus33 for yourself!


Our Web Site

Our Website does fulfill and ship most orders within one business day.

For your Security, our Website accepts payments through our secure server as a way to protect and secure information.

For your Privacy, we do not share information or email addresses obtained through our Website. We only use email addresses given internally to contact and relay information to customers directly related with a current order and newsletter (if subscribed).


Years of Wool Expertise!

Minus33 Merino Wool Clothing Base layer Socks history

Minus33 feature in Outdoor Magazine.