Our Story

Minus33 Merino Wool Clothing
Born & Bred in New Hampshire

Minus33 featured on WMUR, New Hampshire’s local news.

Founded on History

In 2002, Minus33 was created by textile engineers from L. W. Packard & Co. Inc. L. W. Packard has been involved in just about every aspect of the wool industry, and a proud family-owned business since 1916. In 1995, L.W. Packard was selected by Textile World magazine as one of the top ten textile plants in the world.

With so much of our family history rooted in the wool industry, combined with our genuine passion for the outdoors, it only made sense for Minus33 to emerge as a merino wool clothing brand. Minus33 began as a snowmobile brand, and quickly expanded to other outdoor markets, such as hiking, skiing, and hunting due the versatility of our product offering.

Our headquarters is still located in Ashland, New Hampshire, on the grounds of L.W. Packard’s historic textile mill. Ashland is the geographic center of NH, a short drive away from New Hampshire’s beautiful White Mountains, nested in the heart of the Lakes Region, and a few hours drive from Boston.

New Hampshire is home to some of the world’s harshest, yet simultaneously beautiful weather, which has provided an excellent testing ground for our clothing and apparel. We see it all – from beautiful fall leaves, to white, snowy winters, to colorful springs and summers. We’re New Englanders, plain and simple. We’ve been hiking, camping, skiing, and everything else in between since we were kids. No amount of snow keeps us down, and we only continue to thrive in the summer.


Our Mission

We want everyone to feel welcome, comfortable, and safe in the outdoors no matter the activity. We believe in quality, yet affordable products that can be well-worn and loved from season to season by anyone who is getting outdoors, regardless of skill level or experience.

No one should feel uncomfortable or ill-prepared in the outdoor community, and having reliable gear is one of the first steps toward a lifetime of passion for whatever your activity is.

We believe in providing a superior quality product at a price people can afford.

Our products are backed by a One Year Warranty and 30-Day Satisfaction Guarantee. Please feel welcome to contact us with any questions, concerns, or feedback. Our customer service team is standing by and happy to help.

106 Years of Wool Expertise!

Minus33 Merino Wool Clothing Base layer Socks history

Minus33 feature in Outdoor Magazine.

Why Minus33?

What We Stand For

Safety and Education

Knowledge is power, and being self-reliant is a must, especially in the outdoors. We believe in spreading the word about essential safety skills and practices to our customers.

Family and Community

Our family history takes us back to the very cornerstone of the Industrial Revolution, rooted within 18th century US textile innovation coming right out of our home here in New England. We take just as much pride in our work today as we did when our community was an important contributor to US history, thanks to our hardworking, blue-collar class.

Quality Over Quantity

We want to make sure we get it right instead of churning out fast fashion that just ends up going to waste. While we do think innovation is important, we believe there is something to be said about those classics you can keep coming back to.

Proud Supporters Of

hikeSafe Program

We donate our unsalable factory seconds, returns, or defective items to NH Fish and Game so that they can be used for search and rescue missions.

US Telemark Ski Team

Base layer sponsor of the US Telemark Ski Team. USTSA is a non-profit organization with a mission to promote Telemark skiing through educational clinics and sanctioned racing competitions.

USA Luge

The Official Sock Supplier of the USA Luge National and Junior Teams. Keeping our athletes warm so they can compete at the highest level.