OUR SOCK STORY
After more than 15 years selling mid-priced socks using a hybrid of global materials and manufacturers, we were frustrated and unsatisfied. We knew we could create a better sock. We decided our customers deserved a truly premium quality product, by utilizing our 100+ years of textile and wool expertise to its fullest. Now on our 5th generation, our lead sock designer is the great-great-grand-nephew of the founder of the original L.W. Packard mill.
We chose to build our own sock development mill in our on-site facility at the Minus33 headquarters in Ashland, NH, using the most modern equipment available in the world today. Due to overall technology improvements in the sock making process, we had an opportunity that we could not refuse to bring some of our manufacturing back to the original L.W. Packard mill site. Having the machines in the Minus33 facility allows the sock development team to be more directly involved in the design process/quality control and lets us be hands-on with the final production every step of the way.
Since May 2019, the sock team has worked hard to design a complete collection of socks featuring a variety of cushioning and height choices. Our team consists of mountain climbers, snowboarders, hunters, hikers, mountain bikers, and outdoor enthusiasts who all contributed to this new line of socks.
MOUNTAIN HERITAGE SOCKS COLLECTION
Our Mountain Heritage Socks are named in honor of the unique mountains we have here in New Hampshire, most famously, the White Mountains. The White Mountain National Forest is the place to be if you’re looking for any kind of outdoor adventure, whether you’re a seasoned hiker or an outdoor newbie. Whether you’re trying to challenge yourself by taking on the NH48, or a vacationer looking for a relaxing, remote getaway, the White Mountains have everything you could ever need to answer the call of the wild.
As NH natives, these mountains have been in our blood our whole lives. They are just as much of a memorable part of our history as the L.W. Packard mill itself. Like the mountains, we wanted to fulfill a variety of outdoor needs. At Minus33, we believe that everyone should have the opportunity to experience all the outdoors has to offer, despite your level of expertise. Our Mountain Heritage Socks will deliver whether you are just learning how to ski, or have been hiking for years.
A SOCK OVERHAUL
We offer 4 sock weights for 4-season adventures. Each weight is based on a combination of: the amount/type of terrying (the lofty loops on the inside of the sock), the construction/types of yarns used throughout the sock, and the thickness of the individual yarns.
Our Micro Weight socks are our lightest socks for a minimal feel. Within our Micro line, we have 3 cushioning options: Liner, Light Cushion, and Full Cushion.
Our Lightweight socks offer full terry insulation throughout the entire sock, yet are still light and slim-fitting thanks to 90/10 yarn technology.
Our Midweight socks are made using thicker yarns, and thicker terrying. Midweight socks have full terry insulation throughout the entire sock.
Our Expedition socks are our warmest socks. They use thicker yarns and have much denser cushioning throughout the whole sock.
MICRO SOCK CUSHIONING
Full Length: Comes all the way up to the knee
Boot: Almost to mid-calf, this style is designed to be slightly above the standard 10 in boot height
Crew: Comes up to the bottom of the calf, the most common sock height
Mini Crew: Adds a little more ankle protection, covering the entire ankle
Ankle: Covers just above the ankle bone
No Show: Designed to sit just below the ankle bone, at or below a standard sneaker height.