Our Mission

Our Mission

We want everyone to feel welcome, comfortable, and safe in the outdoors no matter the activity. We believe in quality, yet affordable products that can be well-worn and loved from season to season by anyone who is getting outdoors, regardless of skill level or experience.

No one should feel uncomfortable or ill-prepared in the outdoor community, and having reliable gear is one of the first steps toward a lifetime of passion for whatever your activity is.

We believe in providing a superior quality product at a price people can afford.

Our products are backed by a One Year Warranty and 30-Day Satisfaction Guarantee. Please feel welcome to contact us with any questions, concerns, or feedback. Our customer service team is standing by and happy to help.



Knowledge is power, and being self-reliant is a must, especially in the outdoors. We believe in spreading the word about essential safety skills and practices to our customers.


Our family history takes us back to the very cornerstone of the Industrial Revolution, rooted within 18th century US textile innovation coming right out of our home here in New England. We take just as much pride in our work today as we did when our community was an important contributor to US history, thanks to our hardworking, blue-collar class.


We want to make sure we get it right instead of churning out fast fashion that just ends up going to waste. While we do think innovation is important, we believe there is something to be said about those classics you can keep coming back to.


hikeSafe Logo NH Fish and Game White Mountain National Forest Service


We are an official cooperator of New Hampshire's hikeSafe program. The hikeSafe program was developed by the NH Fish and Game and White Mountain National Forest Service. The goal of the hikeSafe program is to promote hiker safety and awareness.

US Telemark Ski Team Logo Red


We are the base layer sponsor of the US Telemark Ski Team. USTSA is a non-profit organization with a mission to promote Telemark skiing through educational clinics and sanctioned racing competitions.

NH Fish and Game


We donate our unsalable factory seconds, returns, or defective items to multiple Search and Rescue organizations throughout the northeast. These products are used for search and rescue missions in re-warming kits. We started this program with the NH Fish and Game department and have since expanded it to supply most of the SAR organizations in NH, VT, and ME.

Granite Outdoor Alliance logo


We are members of Granite Outdoor Alliance, a collective of individuals, businesses, trail organizations, brands and other members of the outdoor community, that supports the outdoors as a way of life in New Hampshire. GOA and its members strive to promote outdoor recreation and support an inclusive, balanced, and passionate community of outdoor enthusiasts that live, work, and play together. Our mission is to advance the outdoor industry forward toward a sustainable and responsible future by focusing on land conservation, economic development, education, and health & wellness.

Sibersong Sleddogs racing team


In 2021 we product sponsored Sibersong Sleddogs, a New Hampshire based sleddog team of Alaskan and Siberian Huskies, led by NH native Jaye Foucher. On March 5th 2022, Jaye and her team will participate in the 50th running of the Iditarod Sled Dog Race! There have been dog mushers whose roots began in New England, but Jaye will be the first NH musher to race in over two decades as well as the first woman whose kennel hails from New England! 


Podcasts have grown to become one of the number one places for people to
consume media. Adapting to this, we sponsor the following podcasts to keep our customers up to date, informed, and safe on their journeys.
She Explores
Backpacker Radio
Hunting 101
and more!