Our Mission

Our Mission

We want everyone to feel welcome, comfortable, and safe in the outdoors no matter the activity. We believe in quality, yet affordable products that can be well-worn and loved from season to season by anyone who is getting outdoors, regardless of skill level or experience.

No one should feel uncomfortable or ill-prepared in the outdoor community, and having reliable gear is one of the first steps toward a lifetime of passion for whatever your activity is.

We believe in providing a superior quality product at a price people can afford.

Our products are backed by a One Year Warranty and 30-Day Satisfaction Guarantee. Please feel welcome to contact us with any questions, concerns, or feedback. Our customer service team is standing by and happy to help.

OUR VALUES

SAFETY AND EDUCATION

Knowledge is power, and being self-reliant is a must, especially in the outdoors. We believe in spreading the word about essential safety skills and practices to our customers.

FAMILY AND COMMUNITY

Our family history takes us back to the very cornerstone of the Industrial Revolution, rooted within 18th century US textile innovation coming right out of our home here in New England. We take just as much pride in our work today as we did when our community was an important contributor to US history, thanks to our hardworking, blue-collar class.

QUALITY OVER QUANTITY

We want to make sure we get it right instead of churning out fast fashion that just ends up going to waste. While we do think innovation is important, we believe there is something to be said about those classics you can keep coming back to.

PROUD SUPPORTERS OF

hikeSafe Logo NH Fish and Game White Mountain National Forest Service

HIKESAFE PROGRAM

We are an official cooperator of New Hampshire's hikeSafe program. The hikeSafe program was developed by the NH Fish and Game and White Mountain National Forest Service. The goal of the hikeSafe program is to promote hiker safety and awareness.

US Telemark Ski Team Logo Red

US TELEMARK SKI TEAM

We are the base layer sponsor of the US Telemark Ski Team. USTSA is a non-profit organization with a mission to promote Telemark skiing through educational clinics and sanctioned racing competitions.

NH Fish and Game

SEARCH AND RESCUE ORGANIZATIONS

We donate our unsalable factory seconds, returns, or defective items to multiple Search and Rescue organizations throughout the northeast. These products are used for search and rescue missions in re-warming kits. We started this program with the NH Fish and Game department and have since expanded it to supply most of the SAR organizations in NH, VT, and ME.