Press

Lawson Glidden appointed president of Minus33
Lawson Glidden appointed president of Minus33
Carrying on a family textile business that spans five generations, Lawson Glidden has been appointed president of Minus33 and the L.W. Packard company.
Minus33 attends Seek the Peak
Minus33 attends Seek the Peak
Minus33's Marketing Team sold Mountain Heritage socks, beanies, and base layers, talked about our NH-made socks, the outdoors and what we're doing as a company in the manufacturing industry. We held a raffle for a Woolverino 1/4 Zip Hoodie, handed out stickers, and educated attendees on the benefits of Merino Wool for outdoor activities!
Minus33 Reclaims Historic Scribner Building Poised to Restore Wool Tradition
Minus33 Reclaims Historic Scribner Building Poised to Restore Wool Tradition
ASHLAND, NH – Amidst ongoing expansion, Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in...
Feel Merino Wool Campaign, The Woolmark Company, Minus33 Multiclava, Cyclist on the road wearing minus33
Feel Merino Wool - A Brand Partnership with The Woolmark Company
This fall, Minus33 became a Brand Partner with The Woolmark Company on the Feel Merino campaign - an ad and social media campaign to bring awareness to Merino Wool being more than just a type of wool. The goal of this campaign is to change the way people see and think of wool byteaching about its unique characteristics and their purpose - showcasing merino wool in all its forms, from active and athletic wear, to leisure wear.