Cyclist on a back road - wearing Merino wool

Feel Merino Wool - A Brand Partnership with The Woolmark Company

This fall, Minus33 became a Brand Partner with The Woolmark Company on the Feel Merino campaign - an ad and social media campaign to bring awareness to Merino Wool being more than just a type of wool.

The goal of this campaign is to change the way people see and think of wool, as well as it's purpose - showcasing merino wool in all its forms, from active and athletic wear, to leisure wear. We wanted to show consumers that wool isn't always heavy and scratchy and can actually be a lightweight material that is soft to the touch. It's naturally occurring properties aid in activewear - moisture wicking, thermo-regulation, and breathability, making it a strong contender for athletic wear over some of the big name brands.

Featuring the Minus33 Woolverino Micro Multiclava in Ash Gray

With some of the bigger names in wool clothing, Minus33 is featured on the Woolmark Company's Amazon storefront, showcasing our products and their activities and benefits. Check out the storefront here.
Merino Sheep fur
Working from home this year? Are you interested in discount codes for all the Feel Merino partners? The Woolmark Company has posed a challenge on Strava - Move in Merino. The goal is simple, replace your commute time with an activity, complete 20 hours from now until November 29, 2020 and unlock exclusive discount codes through the app.