Since 1979, thousands of outdoor industry professionals attend Shot Show - the nation's largest professional event for the sport shooting, hunting and outdoor industry, organized by the National Shooting Sports Foundation.
This year, held at the Venetian Expo and Caesars Forum in Las Vegas, thousands of brands gathered to show off their products. Exhibitors ranged from various gun parts and finishing suppliers, to holsters, boots, apparel, bags and gun case brands. Retailers came to shop the show for products for their stores, suppliers came to show off their products for sale and give demos, and media came to check out what's new.
From January 18-21, Shot Show was in person! Minus33 was fortunate enough to send members of the team to showcase the product line with a full booth space, showing our Mountain Heritage socks, our new Kodiak Fleece headwear, and our best selling Merino Wool base layers! They met with fellow outdoor industry members, media, and retailers to discuss the hunting and outdoor recreation industries and of course merino wool!