Each year, Outdoor Retailer hosts hundreds of outdoor brands in Denver, CO at the Colorado Convention Center for a tradeshow. Outdoor brands bring products, gear, and knowledge to showcase the best of to other brands, retailers, media, and creators. 
According to their site, "Outdoor Retailer is North America's largest tradeshow in the outdoor industry, drawing attendees from around the world. At the heart of OR is an incredible community of brands, retailers, decision makers, designers and key stakeholders that gather to do business and have important conversations that influence our future."
From August 10-12, OR was in person for the first time since the Winter Show 2020. Minus33 was able to send staff and our booth to showcase our collection of base layers, headwear, blankets, and our newest collection - the Mountain Heritage Socks.
Our team shared their knowledge of the industry, merino wool, our collection of base layers, and the brand with fellow industry members, creators, retailers and collaborators.