Since 1979, thousands of outdoor industry professionals attend Shot Show - the nation's largest professional event for the sport shooting, hunting and outdoor industry.
This year, held at the Venetian Expo and Caesars Forum in Las Vegas, thousands of brands gathered to show off their products. Exhibitors ranged from various gun parts and finishing suppliers, to holsters, boots, apparel, bags, and gun case brands. Retailers came to shop the show for products for their stores, suppliers came to show off their products for sale and give demos, and media came to check out what was new.
From January 17th-20th, Shot Show was in person! Minus33 was fortunate enough to send members of the team to showcase the product line with a full booth space, showing our Mountain Heritage socks, our Merino Wool Headwear, Glove Liners, Blankets, and Merino Wool base layers! They met with fellow outdoor industry members, media, and retailers to discuss the tactical, hunting, and outdoor working industries and of course merino wool!
This year Minus33 highlighted base layers and gear focused on tactical performance, with a new booth design and a new booth location! Due to the natural properties of merino wool, Minus33 has a large customer demographic of First Responders, Wildlife Fish & Game, Search and Rescue volunteers, and various Military groups. Educating and supporting members of those groups was a natural fit.