winter weather gear snow hiking base layers

2022: A Year in Review

A Year in Review with Minus33

As we start the new year, we like to take a moment to pause and reflect on all the good things that happened in 2022 and all the amazing goals we’ve accomplished as a brand. We wanted to share all those things with you, and thank you for being such amazing and loyal customers, we couldn’t do it without you!

Expanded the Mill

Last year, we announced the restoration of Ashland’s historical Scribner Building, but we expanded our operations INTO that building this year! Built in 1880, as part of the original Ashland Mill, Minus33 is utilizing that space for product storage and manufacturing of the NH-made, Mountain Heritage Socks! Read more about the project here

Minus33 historic building remodel expansion old mill

Added New Colors

Slate Blue, Granite Green, Burgundy, Brick, Hunt, Teal Green, Voltage, & more!

Minus33 was able to add additional colors to our Best Selling Merino Wool Woolverino Collection, Wilderness Expedition collection, Mountain Heritage socks, and expand other collections with existing colors! Check them out!

New Collection

everyday knit collection 100% merino wool hats beanies hat beanie

In 2022, we introduced the Everyday Knit Collection, a knit headwear perfect for your everyday lifestyle! These pieces will keep you warm on all your outdoor adventures and stylish in your day-to-day activities. Pieces include the Everyday Knit Beanie, Everyday Knit Cuff Beanie, Everyday Knit Pom Beanie, Everyday Knit Infinity Scarf, Everyday Knit Scarf, and Everyday Knit Twist Headband. Learn more about the collection here!

Mountain Heritage Elite: Ski & Snowboard Socks

ski and snowboard socks NH made USA made cushioning warm antimicrobial moisture wicking

We are proud to continue expanding our Mountain Heritage, made-in New Hampshire sock collection. The Mountain Heritage Elite Ski and Snowboard socks are specially designed with features to let you perform your best on the mountain! Match with your perfect ski or snowboard sock here!

Tradeshows & Events

In 2022, our Marketing team attended many local events and tradeshows.

As a member of Granite Outdoor Alliance, Minus33 attended Wild Corn - a true mountain takeover event, and Seek the Peak, the Mountain Washington Observatory’s semi-annual fundraising event! 

eComerce marketer at wild corn. Outdoor ski event

For the second year in a row, Minus33 was in attendance at the Outdoor Media Summit, this year in North Lake Tahoe. With a theme surrounding sustainability, brands and influencers discussed how they can do their part to move to zero waste and have a more positive impact moving forward, both as individuals and companies.

We also attended multiple tradeshows in the outdoor space:

- Shot Show 2022 in Las Vegas, NV 

- Outdoor Retailer Snow Show 2022 in Denver, CO

- Outdoor Retailer Summer Show 2022 in Denver, CO

- Big Gear Show 2022 in Park City, UT

Summer OR trade show

Minus33 traveled the country meeting new customers, retailers, and media, networking and educating about our brand and merino wool base layers!

With expanding collections, new products and colors, an expansion of the Mill, and many events, 2022 was a big year here at Minus33. We can’t thank you all enough for following along, supporting us, and sharing the same love for merino wool that we have. We’re so excited to see all the things we’ll accomplish in 2023 and hope you accomplish everything you’re striving for too!

Written by Meaghan Ruby

Image 2 and 3 provided by Corey McMullen