About 25 years ago, something radical occurred in the world of outdoor apparel. Merino wool socks made their debut in outdoor gear stores and significantly changed the way people viewed wool clothing. Unlike wool garments of the past, Merino socks were soft and not itchy, plus they delivered the warmth and performance of traditional wool. While Merino wool was first introduced in hiking socks, companies like Minus33 have expanded its use and include it in socks for everything from hunting to skiing to everyday wear.
While Merino wool socks are a relatively modern product, the family behind Minus33 has a long history with wool. It’s been the beating heart of a family business that dates back to the early 1900s. As times and technologies have changed, the family-run company has evolved to keep pace with customer demands. The company recently announced that it would begin manufacturing its high-quality Merino wool socks in the United States.