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Fashion is not just about how you look but how you feel, and Merino Wool has numerous natural attributes that make it one of the most comfortable of fabrics to wear. Its superfine fibers feel like silk next to the skin. It also has the ability to respond to changes in temperature, keeping one warm when it is cold or absorbing moisture and releasing it as you exert yourself. Winter or summer, Merino Wool has you feeling great.

BREATHABILITY
In extreme exertion, you need a garment that 'breathes', which means it must be able to absorb perspiration and release it into the air. No fabric does that quite like Merino. The hydrophilic core of the Merino Wool fiber has an amazing capacity to absorb liquid - up to 35% of its own weight - so it's better than synthetics at removing sweat from the skin, moving it away, and releasing it as vapor.

MULTI-CLIMATE
While synthetics are passive, Merino  Wool is active, reacting to changes in ones body temperature to keep you warm when you're cold but releasing heat and moisture when you're hot.

ELASTICITY
The natural elasticity of the Merino Wool fiber means they stretch with the wearer, but then return to their natural shape so there is less chance of garments sagging or losing their shape.

HEALTH
Australian Merino Wool has a number of health benefits including improved sleep for the general population, greater weight gain and reduced risk of SIDS for babies, and lower incidence of microbial infection for hospital patients.

SOFTNESS
Prickly wool clothing is a thing of the past.  Merino Wool is much finer than other types of wool and feels luxuriously gentle against your skin.

SWEAT/MOISTURE REMOVAL
Merino Wool is more effective than synthetics at absorbing sweat next to the skin, and moving it away to evaporate, helping to keep you cool and dry during exertion.

WICKING
Merino wool is weakly wicking in its natural state, making it ideal for socks, but this behavior can be increased or decreased by the application of different finishing treatments.

All information courtesy of AWI unless otherwise stated.

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